For B2B SaaS teams with a real product and real users, but no mature growth capability yet. We help you understand how users reach value, improve Activation, and turn acquisition into revenue on a repeatable path.
FounderOS Platform to run the system. FounderOS Growth Team to help you build it.
You might already have FounderOS, PostHog, Mixpanel or Amplitude installed and still be stuck on the questions that actually drive decisions.
We have product data, but nobody really knows what to look at.
We installed analytics, but we don't know which events or reports actually matter.
We know Activation is weak, but we don't know why.
We keep changing onboarding without knowing whether onboarding is the real bottleneck.
We know which channel generates signups, but not which channel generates valuable users.
We ship product changes but rarely know their actual impact.
We have many growth ideas but no consistent system for deciding what to prioritize.
More signups is not enough. Users need to reach meaningful product value before they have a real reason to pay, stay or expand.
The work doesn't end as a consulting report, spreadsheet or slide deck. The measurement logic, analysis, reports, segments and workflows live inside FounderOS — so they're still yours after the engagement.
The persistent system you keep
Working inside that same system
FounderOS does the work with you now, while building a growth system your team can continue running later.
Not every engagement runs all seven steps — but this is the order the work follows.
We learn your business model, ICP and customer journey, then define or review your Aha Moment, Activation Event and Activation Window — how users actually reach meaningful value.
We review your existing analytics or establish the essential foundation: events, properties, identity, ICP data, channel attribution, revenue signals and data QA. You don't need perfect tracking before we start.
Funnels, segments and reports built to answer real questions — where users drop off, which users reach value, which segments and channels perform. Never dashboards for their own sake.
We analyze the user journey, funnel conversion, drop-offs, segments, channels and behavior, then turn findings into hypotheses and prioritize what is most worth addressing.
We work with you to implement the selected changes: onboarding, product tours, checklists, contextual nudges, lifecycle emails, friction reduction, feature discovery and experiments.
We measure before and after to confirm whether Activation actually moved — then extend the system across Acquisition → Signup → Activation → PQL → Revenue when it makes sense.
We standardize the tracking, funnels, reports, segments, scoring, alerts, workflows and growth logic inside FounderOS, then document and hand it off to your team.
Everything below stays with you and your team — inside FounderOS, not in a slide deck.
Each engagement builds on the last. Most teams start with the Activation Audit — not everyone needs every stage.
Build a reliable measurement foundation that can support analysis and decisions across Acquisition, Product Usage, Activation and Revenue. We start from wherever your data is today — reviewing and fixing what exists, filling the gaps, or establishing tracking from the beginning.
A reliable Product Growth measurement foundation you can use to understand Acquisition, Product Usage, Activation and Revenue.
Use reliable product data to understand Activation performance, find the bottlenecks that matter most, and help more users reach meaningful product value.
A working Activation improvement loop, with real changes shipped and their impact measured.
Extend the same measurement and improvement system beyond Activation, and continuously optimize the broader customer journey from acquisition through revenue.
A repeatable growth system that connects customer acquisition, product behavior and business outcomes.
Between Stage 1 and Stage 2: where needed, we let enough real product usage accumulate before deeper analysis. This isn't a paid package — it's the transition from reliable measurement to evidence-based optimization.
Not another package — the destination. The tracking, definitions, funnels, reports, segments, scoring, alerts and growth logic built during the engagements stay inside FounderOS, documented and handed off.
A measurable, repeatable growth system your own team can operate.
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Most teams start with an Activation Audit: we map how users reach value today, make your measurement reliable, and show you what to work on next.