How It Works

From first click to full activation in four steps

FounderOS turns raw user behavior into clear actions. Track what users do, spot where they drop off, guide them forward, and grow faster.

Step 01Track

Track the events that matter.

Install the FounderOS SDK and start sending the events that matter to your product. Define custom events, attach properties, and build a reliable foundation for product analytics.

Event Tracking
EVENTUSERSCOUNTLAST SEEN
page_viewed
4821,247Just now
button_clicked
3158323s ago
signup_completed
15615612s ago
feature_activated
729428s ago
plan_upgraded
38411m ago
5 of 23 events tracked2,370 total today
Step 02Understand

Understand how users behave.

Turn your event data into funnels, user journeys, and actionable insights. See how users interact with your product, where they drop off, and which behaviors drive activation.

AI Insights

Drop-off detected

46% of users leave after Step 3 in your onboarding. Consider simplifying the form.

Activation improving

Users who complete the product tour activate 2.4x faster than those who skip it.

Step 03Guide

Guide users to activation.

Use the no-code builder to create product tours, tooltips, and checklists. Target users by behavior, segment, or lifecycle stage. Publish instantly—no deploy needed.

Tour Builder
1
Welcome tooltip
Shows on first visit
2
Feature highlight
Points to dashboard
3
Action prompt
Invites first action
3 steps configuredPublish Live →
Step 04Measure

Measure what matters.

Track activation, retention, feature adoption, and revenue in one dashboard. Measure the impact of every product change and make data-driven decisions with confidence.

Growth Dashboard
Weekly Active Users+18%
Activation Rate38%
Feature Adoption62%
Retention (Day 7)54%
vs. last 14 days All metrics up

Ready to fix your activation?

Most founders see their first insights within 15 minutes. No credit card required.